Marketing Plan

Is A Marketing Plan Essential?

Essential Marketing PlanAll producers regardless of their size, whether it be 200 or 20,000 acres need a marketing plan. It is the lifeblood of your business and the roadmap to your success. The best grain marketing strategies begin with estimates of input costs, a return to management, and the marketing tools that are available for selling or hedging grain. This may include futures, options on futures, hedge-to-arrive contracts or crop insurance. The purpose of this series of articles is to provide a better understanding of when to use these tools and how to put the marketing side of the plan into action.